Post performance
Once Google Search Console is connected, every published post shows its own search performance — clicks, impressions, click-through rate, average position, and the actual queries people searched before finding it. You don’t need to open Search Console; the numbers come to where you already manage your content.
Where to find it
- Customer portal: open any post and switch to its Analytics tab. You’ll find the last 28 days at a glance, a daily chart, and the post’s top queries.
- wp-admin: open a post’s run page (from the dashboard’s recent posts or a campaign’s run list). A Search performance section appears below the result once the post is live.
If Search Console isn’t connected yet, both places show a Connect Search Console button instead — see Google Search Console for the setup walkthrough.
Reading the numbers
- Clicks — how many times searchers clicked through to the post in the last 28 days. The small chip next to it compares against the 28 days before.
- Impressions — how often the post appeared in search results, whether or not it was clicked.
- CTR — clicks divided by impressions.
- Average position — where the post typically ranks. Lower is better: position 3 means third result. That’s why the change chip says “2.1 better” rather than showing a plus or minus number.
- Top queries — the real searches the post appeared for. This list is the most useful part: queries with many impressions but few clicks are topics readers want that your post isn’t quite winning yet.
Every view shows a Data through date. Google reports search data with about a two-day delay — the freshest numbers you’ll ever see are from a couple of days ago, in Search Console itself too.
While data is collecting
A freshly published post usually needs a few days before Google records its first impressions, and a few weeks to settle into stable rankings. During that time the panel explains what’s happening instead of showing empty charts. No search traffic after a few weeks is also information — it usually means the topic needs a stronger angle or better internal links, not that tracking is broken.
Common issues
- “No search traffic yet” on an older post. Normal for competitive topics. Check the post’s top queries — if the list is empty, Google hasn’t shown the post for anything yet.
- The panel says the connection expired. Your numbers are safe; they’re just paused. Click Reconnect and sign in to Google again.
- Numbers differ slightly from Search Console. Structura shows the last 28 complete days and updates once a day, so a mid-day look at Search Console can differ by a day’s worth of data.