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AccountUpgrading, downgrading, cancelling

Upgrading, downgrading, cancelling

You can switch tiers or cancel any time from the Subscription page. There’s no support ticket required and no lock-in.

Open app.structurawp.com  → your avatar → Subscription → Change plan.

Upgrading

Going from Free → BYOK, BYOK → Cloud, Cloud → Cloud Pro — all of these are upgrades within the same audience grid (Individual or Agency). Switching grids (Individual ↔ Agency) is a separate workflow — see “Switching grids” below.

  1. On the Subscription page, click Change plan.
  2. Pick the new tier.
  3. Review the prorated charge — for mid-cycle upgrades, Stripe bills only the unused remainder of the current period at the new rate.
  4. Click Confirm upgrade.

What happens immediately:

  • The new tier’s features become available. For example, upgrading to Cloud enables the cloud-managed AI setup; you can switch to it next time you save Structura → Settings → AI Engine.
  • The new tier’s activation limit takes effect.
  • Billing for the remainder of the period is prorated.
  • The next full renewal on the renewal date is at the new tier’s price.

A few specific upgrade cases:

  • Free → BYOK: you keep bringing your own API keys. BYOK adds body images, the full block library, advanced SEO, real-time SERP intelligence, and priority support. See BYOK vs Cloud — which to pick.
  • BYOK → Cloud: Structura starts handling AI provider billing on your behalf and you no longer need to maintain your own keys. You can keep BYOK if you want — Cloud is additive.
  • Cloud → Cloud Pro: unlocks top-tier models by default (GPT-5.2, DALL·E 3 HD), the per-post model picker, photorealistic imagery, and a higher token quota.

Switching grids — Individual ↔ Agency

Individual and Agency are separate Stripe products (Channels bundling on Agency makes them functionally different SKUs, not just different prices). Self-serve grid switching is on the roadmap; until it ships, contact support and we’ll do the swap manually with proration. Mention which target tier you want — BYOK Agency, Cloud Agency, or Cloud Pro Agency.

Downgrading

Going to a less-expensive tier — Cloud Pro → Cloud, Cloud → BYOK, anything → Free.

  1. On the Subscription page, click Change plan.
  2. Pick the new tier.
  3. Review the effect: downgrades take effect at the end of the current billing period — you keep the current tier’s features until then. No proration, no refund.
  4. Click Confirm downgrade.

What you’ll see:

  • The Subscription page now shows: “Downgrading to BYOK on YYYY-MM-DD.”
  • You can cancel the downgrade any time before that date — click Undo on the banner.
  • On the effective date, the tier switches. Features specific to the old tier stop working (e.g., Cloud-managed AI if you downgrade to BYOK; you’ll need to re-enter BYOK keys).

Site activations after a downgrade. If your old tier allowed more activations than the new tier, and you’re currently using more than the new tier allows, Structura doesn’t automatically pick which to deactivate. You do — from License keys & site activations. Until you deactivate down to the limit, no new activations will succeed on the new tier.

Existing campaigns after a downgrade. Per-tier campaign caps (BYOK = 10/site, Cloud / Cloud Pro = unlimited) don’t auto-pause existing campaigns if you downgrade past the cap. Your existing campaigns keep running; you just can’t create new ones until you’re back under the cap.

AI keys after a Cloud → BYOK downgrade. You’ll need to re-enter your own OpenAI / Gemini / Anthropic key on each site’s Structura → Settings → AI Engine. Cloud-handled generation stops; BYOK generation resumes. See AI settings.

Cancelling

  1. On the Subscription page, click Change plan → Cancel plan (or the Cancel subscription link directly).
  2. We’ll ask for an optional reason — this is genuinely how we learn what’s not working; skip if you’d rather.
  3. Confirm.

What happens:

  • Cancellation is scheduled for the end of the current billing period. You keep the tier’s features until then.
  • You won’t be charged again.
  • On the effective date, your account returns to the Free tier. You don’t lose your portal account or your campaigns — the plugin just operates on Free-tier rules from then on.
  • Site activations beyond Free’s single-site limit stop working; deactivate extras from License keys.

Refunds. Cancellation is end-of-period, so no refund is needed in the common case. If you cancelled the same day you charged (and before meaningfully using the plan), email support — we review those on a case-by-case basis.

Reactivating a cancelled plan. Before the effective date, click Undo cancellation on the Subscription banner. After the effective date, just pick the tier again from Change plan; it resumes on the next billing cycle.

Cancelling your account entirely

Cancelling the plan doesn’t delete your account — the portal account and any site activations remain on the Free tier. To fully close the account, see the “Deleting your account” section of Your profile.

What cancellation does NOT do

  • Does not delete WordPress content. Every post Structura wrote is a regular WordPress post — they stay live on your site.
  • Does not uninstall the plugin. Uninstall is separate, in wp-admin. See Standard uninstall (keep data).
  • Does not delete cloud channel connections. They remain tied to your account so upgrading later picks up where you left off.
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