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UsingCampaignsDuplicate a campaign

Duplicate a campaign

Duplicate creates a new campaign pre-populated with another campaign’s settings. Use it when your new campaign is similar to one you already run — same niche, similar keywords, same persona — and you don’t want to redo the research.

When to duplicate

  • Launching a second campaign in the same niche, targeting a related sub-topic.
  • Running an “evergreen” copy of a campaign alongside a “seasonal” copy with a tighter schedule.
  • Testing a different Campaign Mode on the same content area without disturbing the original.

When not to duplicate

  • If the new campaign is in a different niche — the persona, keywords, and authority sources won’t transfer usefully. Start fresh.
  • If you just want to tweak the original — edit it in place. See Edit a campaign.

Steps

  1. Go to Structura → Campaigns.
  2. Open the campaign you want to duplicate (click its card).
  3. Click the More menu (three-dot icon) in the top-right and choose Duplicate.
  4. Structura opens the campaign creation form pre-filled with the copy. The name gets “(Copy)” appended so you can tell them apart.
  5. Edit whatever’s different — usually at least the name, often the keyword list, sometimes the rhythm.
  6. Click Launch Campaign on the Summary step.

Screenshot needed: Campaign card's More menu with Duplicate option visible

What gets copied

Everything except:

  • The post history (a fresh campaign starts empty).
  • The status (a duplicate starts as a new campaign, not Active until you launch it).
  • The run log (the new campaign’s log starts fresh at launch).

The persona, keywords, authority sources, schedule, AI settings, advanced options, and taxonomy all carry over. Edit whatever needs to differ and launch.

A common two-campaign pattern

One pattern we see work well:

  • Campaign A (Authority mode, weekly rhythm). Long-form, deeply researched posts on topic pillars. Few posts, high quality.
  • Campaign B (Traffic Magnet mode, several times a week, duplicated from A). Higher-volume, lighter posts on the same topic area, but targeting broader keyword variations.

Same persona. Same authority sources. Different strategy. The duplicate flow makes setting the second one up fast.

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Create a campaign — full walkthroughEdit a campaign