Activate your license
You’ll connect your WordPress site to a Structura account and (if you have one) enter a license key. This is what unlocks scheduled tasks, Cloud AI, and the Channels Store.
A freshly installed Structura starts in Anonymous Mode — you can open the plugin’s pages and see the interface, but nothing that needs the cloud will run. Activation is the step that lets the plugin talk to app.structurawp.com.
Before you start
You need:
- Structura installed and active on your WordPress site (see Install the plugin).
- An email address. You’ll use this to sign in at app.structurawp.com the first time.
- A license key, if you’ve already purchased one. It looks like
ST-XXXX-XXXX-XXXXfor the Pro tier and similar shapes for Cloud and Agency.
If you don’t have a license key yet, you can still connect on the free tier. Skip to the Connect on the free tier section below.
Steps
- In WordPress admin, click Structura in the sidebar and choose Account & License.
- You’ll see the Anonymous Mode hero card. In the License Activation card below it, paste your license key into the License Key field.
- Click Connect Account.
- The plugin opens a browser tab at app.structurawp.com to verify your account. Sign in (by magic link, Google, or GitHub), then return to the WordPress tab. The page will refresh automatically.
- The hero card now reads Pro Architect (or Cloud Architect / Agency Architect, depending on your plan). The masked key is displayed in the Activation card with a green shield icon.
![]()
What happens next
Your site now counts as one activation on your license. If you have a multi-site license — Pro lets you activate several sites; Agency more so — you’ll see the slot counter at Your Account → Managing your subscription in the portal.
Scheduled tasks and Cloud AI are enabled as soon as your hero card turns coloured. You can close the portal tab — daily operation happens inside wp-admin.
Next, choose the AI provider that will write your posts: Connect your AI provider.
Connect on the free tier
If you don’t have a license key and want to try the free tier:
- On Account & License, click Connect Account without entering a key.
- Sign in with email, Google, or GitHub at app.structurawp.com.
- When you return, the hero card shows Registered Architect (the free-tier title).
The free tier gives you access to a useful subset of Structura (headings, featured images, scheduled tasks) using your own API keys for any AI provider you choose. Upgrade at any time by clicking Upgrade on the Account & License screen.
Common issues
The page keeps saying “Anonymous Mode” after I pasted my key.
The license-key check runs in the cloud, so a browser ad-blocker or a
hosting firewall that blocks outbound HTTPS to structurawp.com can
interrupt the handshake. Disable ad-blockers for wp-admin and confirm
your host allows outbound HTTPS to *.structurawp.com.
“Your license is currently inactive.” The key exists but has been deactivated (usually because a subscription lapsed). Go to app.structurawp.com → Billing & Subscriptions and check the status. If it shows Past Due, update your payment method. If it still doesn’t activate after a working payment, see Contacting support.
“This key has reached its site limit.” Every plan has a per-key maximum site count. Go to app.structurawp.com → My Subscription and deactivate a domain you’re no longer using, or upgrade your plan to add more seats. See License keys & site activations.