Connect LinkedIn so every post your Structura site publishes is shared to LinkedIn automatically. LinkedIn uses OAuth, so you won’t paste any tokens — you just sign in and approve.
What gets posted
When Structura dispatches to LinkedIn, it creates a single LinkedIn post containing:
- A short caption drawn from the post’s excerpt or first paragraph.
- A link to the article on your WordPress site. LinkedIn fetches the page’s Open Graph data to render its own preview card — title, image, domain.
Structura does not upload the featured image directly to LinkedIn; LinkedIn’s link preview handles that based on your post’s Open Graph tags (which WordPress sets for you by default if your theme or an SEO plugin is doing the right thing).
Before you connect
- Decide whether you’re posting as yourself or your company. LinkedIn distinguishes personal profiles and company pages. If you want to post to a company page, make sure your LinkedIn user is a page admin before connecting — Structura inherits whatever permission LinkedIn gives you.
- Your LinkedIn account must be in good standing. Accounts that are restricted or unverified won’t complete the OAuth flow.
Connect
- In wp-admin, go to Structura → Channels (or open the portal’s Channels tab).
- Click the LinkedIn card. The install panel opens.
- Click Connect LinkedIn. A LinkedIn sign-in window opens.
- Sign in to LinkedIn (if you aren’t already), then approve the permissions Structura requests. The minimum scope we need is “share posts on your behalf.”
- LinkedIn redirects you back; the install panel updates to Connected and shows which account is linked.
If the window closes or the redirect stalls, see I can’t log in (or the OAuth window closes).
Changing the target (profile vs. page)
If you connected to the wrong LinkedIn target (e.g., your personal profile when you wanted a company page), disconnect and reconnect:
- On the LinkedIn install panel, click Disconnect.
- In LinkedIn’s app settings, revoke Structura’s access (optional but clean).
- Reconnect, and at the LinkedIn approval step pick the correct target.
See Disconnecting or reconnecting.
When LinkedIn stops working
The most common cause is a revoked token — your LinkedIn password changed, your session was forcibly ended, or you removed Structura from LinkedIn’s authorized apps. Structura will surface this on the Channels page with a Needs attention badge. Click Reconnect and walk through the OAuth flow again.
Less common but possible:
- LinkedIn outage. Wait and try again; dispatches that failed during the outage aren’t retried automatically.
- Rate limiting. If you publish a very large number of posts in a short window, LinkedIn may temporarily reject further posts. Dispatches fail with a rate-limit error in the logs.