Create a campaign — full walkthrough

By the end of this page, you’ll have a configured, launched campaign and you’ll know what every screen of the flow is asking you. This is the long-read version. If you just want to get started, the quickstart on Your first campaign is faster.

The creation flow has six steps: Interview, Strategy, Keywords, Authority, Rhythm, Summary. You’ll spend most of your thinking time in Strategy and Rhythm; the other steps are reviews with sensible defaults.

Before you start

Your license is activated (see Activate your license).
You have at least one AI provider connected and marked Default Text (see Connect your AI provider).
Optionally: a persona set up. If you don’t have one, the interview step will draft one for you.

Start a new campaign

In WordPress admin, go to Structura → Campaigns and click New Campaign (the primary button in the top-right). You’ll land on the multi-step form with the six steps laid out as a stepper at the top.

Step 1: Interview

What it asks. A short questionnaire about your site, your audience, and what this campaign should accomplish. Typical questions: what’s your site’s niche, who’s your audience, what do you want this content to do (drive traffic? close sales? build trust?), what topics matter most.

What it does. Your answers seed the next five steps. Structura uses them to propose a campaign name, objective, mode, keyword list, authority sources, and rhythm. Good interview answers save you correction work later.

How to answer well.

One to two sentences per field. Don’t try to write the campaign description here — you’ll edit that in the next step.
Mention your actual readers, not generic ones. “Busy parents who cook most weeknights” beats “people who like recipes.”
If you have a goal, say it. “Rank for buyer-intent keywords in kitchen tools under $50” is better than “grow traffic.”

If you’d rather not do the interview. Click Skip interview — I’ll fill in the details myself. You’ll land on the Strategy step with empty fields, ready to configure everything by hand.

Step 2: Strategy

The Strategy step has two sections: the AI-proposed campaign config at the top, and advanced settings below that.

Campaign basics

Campaign Name. A short label to tell this campaign apart from others in your list. Usually derived from your niche — “Weeknight vegetarian recipes,” “Marketing ops for B2B SaaS.”

Campaign Objective. A longer sentence explaining what the campaign is for. Structura refers back to this when picking topics and voice.

Restart interview. A link near the AI-generated badge lets you re-run the interview with different answers, if you realise you seeded something wrong.

Campaign Mode

Four options, picked with a large button for each:

Traffic Magnet — maximise organic traffic with high-volume topics. Good for general-interest blogs, established sites that want more eyeballs.
Quick Wins — target low-competition keywords for fast rankings. Good for new sites building up authority, or niches where the competition is weak.
Conversion — content designed to move readers toward a sale, signup, or action. Good for product sites and funnel-focused content.
Authority — comprehensive coverage of a topic area to build topical authority. Good when you want to own a niche or establish expertise before chasing volume.

You can switch modes later, but it’s worth picking deliberately now — the Keywords and Authority steps calibrate to your mode.

Advanced settings

Below the mode picker are collapsible sections you’d normally leave on defaults. Open them if you want to tune:

AI Engine. Which connected provider writes this campaign’s posts. Defaults to your site-wide Default Text provider.
Improvements. Small text-level tweaks:
- Replace long AI-like dashes — swaps em-dashes for formats that feel less AI-authored.
- Disable emojis — forces text-only, no emoji insertion.
Images. Featured-image and body-image generation settings.
- Generate featured image — on by default if you have an image provider connected.
- Body image generation (Pro badge) — adds images mid-post where appropriate.
Content Blocks. Blocks that should appear in every post — opt-in FAQ sections, HowTo sections, callouts, quote blocks.
SEO Directives. On-page rules like “always include a TL;DR” or “target specific content length ranges.”
Taxonomy. Default WordPress Categories and Tags that new posts get assigned to.
AI Transparency Signal. Adds an optional Disclosure Notice to each post letting readers know AI assisted in the writing.

Click Continue when you’re satisfied with the config.

Step 3: Keywords

Structura has already researched target keywords based on your strategy. You’ll see a list, each with the phrase and a short note on why it was picked.

Review the list. Delete entries you don’t want, edit phrasings you disagree with, and add keywords you know convert for you. See Target keywords — what and how for the criteria Structura uses.

Re-discover. Scraps the whole list and re-researches. Useful if you want a different angle.

When you’re happy, click Looks good — continue.

Step 4: Authority

Structura proposes external sources it’ll cite when writing. Review them, remove any you don’t recognise or trust, add any staples of your niche that are missing. See Authority links — why posts cite them for guidance.

Click Looks good — continue when done.

Step 5: Rhythm

How often should the campaign publish? Options include:

Daily — one post per day.
Multiple times a week — pick specific weekdays.
Weekly — once a week.
Biweekly / Monthly — less often.
Quota-capped — publish until a total-posts target is hit, then complete the campaign.

Pick what matches your plan’s quota and your audience’s attention. A higher rhythm is not automatically better — posts that nobody reads aren’t a win.

Click Continue to go to the final review.

Step 6: Summary

A single screen showing everything: campaign name, mode, keyword count, authority-source count, objective, and schedule.

If any of it looks wrong, click a step in the stepper at the top to go back and edit.

When everything is right, click Launch Campaign (the rocket button). The campaign enters Structura’s scheduler immediately.

What happens after launch

The campaign now appears in Structura → Campaigns with an Active status badge. The first scheduled run will either kick off within a few minutes (daily or more often) or on the first scheduled slot (weekly and longer).

Watch it run in Structura → System Logs.
See posts as they’re queued under Overview → Active Queue.
See posts as they’re published under WP Admin → Posts (look for the Structura badge) and under the Posts tab of the campaign detail screen.

To generate a one-off post without waiting: Running a campaign manually.

Advanced options

Edit a campaign — change any of these settings later. See Edit a campaign.
Duplicate a campaign — use a campaign as a template for a new one. See Duplicate a campaign.
Pause a campaign — stop scheduled runs without deleting. See Pause or delete a campaign.

Common issues

“Couldn’t launch campaign — provider not available.” Your Default Text provider is disconnected or has an invalid key. Go to AI Engine and confirm the provider card shows green.

The Keywords step returns an empty list. Either the interview didn’t collect enough signal, or your niche is too new or too narrow for automated research. Add a few keywords manually — Structura learns from the edits and the next Re-discover will be better.

I launched but nothing runs. Check the Rhythm setting. A weekly-scheduled campaign doesn’t run until the first slot falls due. Use Running a campaign manually to force an immediate run.