What is a campaign?

A campaign is the way you tell Structura “keep writing posts about X, in Y voice, on this schedule.” Set one up, and Structura produces posts for you week after week without further input.

Every post Structura publishes is attached to a campaign. If you just want a single post right now, you can still use Generate Post without setting a campaign up — but the moment you want recurring output on a plan, you want a campaign.

What a campaign contains

When you create one, you configure:

• A name and an objective. “Plant-based recipes for busy parents,” for example. The objective is the one-sentence answer to “why does this campaign exist?”
• A campaign mode. Structura has four: Traffic Magnet, Quick Wins, Conversion, and Authority. The mode nudges Structura’s research toward a specific goal — high-volume topics, low-competition keywords, purchase-driving topics, or broad topical coverage.
• Target keywords. Structura proposes these from your strategy, and you can override them. See Target keywords — what and how.
• Authority sources. Reputable sites and pages Structura will cite when it writes. See Authority links — why posts cite them.
• A persona. The tone-of-voice the posts are written in (see What is a persona?).
• A schedule. Daily, weekly, or whatever cadence you pick.
• AI settings. Which provider writes and generates images, plus per-campaign tweaks like emoji use, long-dash handling, and featured image generation. See AI settings.

Most of these have sensible defaults drawn from the interview step on campaign creation, so you rarely start from a blank slate.

What a campaign does

Once launched, a campaign enters Structura’s scheduler. At each scheduled slot:

1. Structura picks a topic that fits your target keywords and hasn’t been covered yet.
2. It researches the topic against current search results and the authority sources you specified.
3. It writes a draft using your persona as the voice.
4. It generates a featured image (if image generation is enabled).
5. It either publishes the post directly or saves it as a draft for review, depending on your settings.
6. If you have channels connected, it fans the post out — a LinkedIn post, a Slack ping, an IndexNow notification, etc.

Every one of those steps is visible in Structura → System Logs while it’s happening.

Campaigns vs. one-off posts

Use Generate Post when you want a single post right now on a topic you have in mind — a reaction to news, an announcement, a product launch. It runs once and stops.

Use a campaign when you want ongoing production against a plan. Campaigns keep running until you pause or delete them.

Most sites end up with 1–3 campaigns (one per content theme) and use Generate Post occasionally for one-offs.

Campaign statuses

A campaign is always in one of three states:

• Active — on schedule, producing posts.
• Paused — the campaign still exists and keeps its config, but no new posts will run until you resume it.
• Completed — the campaign hit its configured end condition (an end date or a total post quota) and stopped.

You can switch between Active and Paused at any time from the campaign’s detail screen. See Pause or delete a campaign.

Next step

Ready to create one? See Create a campaign — full walkthrough. If you want to read up on the SEO decisions Structura makes, start with How Structura approaches SEO.