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UsingPersonasCreate a persona

Create a persona

You’ll create a persona in Structura and have it ready to attach to a campaign. Takes about five minutes for a well-tuned one.

For what personas do and why they matter, see What is a persona?. For tightening an existing one, see Tips for writing good personas.

Before you start

Nothing required — you don’t need a campaign in place to create personas. They’re independent.

Steps

  1. In WordPress admin, go to Structura → Social Architects.
  2. Click New Persona in the top-right. If you want to start from a pre-built starting point, click Templates instead and pick one.
  3. You’ll land on the persona editor. Fill in:
    • Name — a short label so you can pick the persona from a campaign’s dropdown. Examples: “Emma the food blogger,” “Marco, B2B marketing ops,” “House style (formal).”
    • Author — the WordPress author credited on posts. Can be your own user, another site user, or a dedicated persona user.
    • Role / Identity — one to three sentences describing who the persona is (fictional or real). Structura uses this as the voice the writing takes.
    • Audience — who the persona is writing for. Their knowledge level, their interests, what they care about.
    • Style / Tone — formal or casual? Long sentences or short? Dry wit, enthusiastic, academic, personal? Be specific.
    • Do’s and don’ts — explicit rules. What words or phrases to favour, what to avoid, specific formatting preferences.
  4. Click Save.

Screenshot needed: New persona form with fields populated for a food-blogger persona

What happens next

The persona now appears on the Social Architects grid and in the persona dropdown on any campaign’s Strategy step.

Attach it to a campaign via:

  • New campaign — pick the persona in the interview or Strategy step.
  • Edit an existing campaign — Campaigns → [your campaign] → Edit → set the persona under Advanced Settings.

The next post that campaign generates uses the persona.

Using a template

Templates are starting points, not final personas. They’ll feel too generic if you use them unchanged. After picking a template:

  • Rename it to something specific to your site.
  • Fill in a concrete audience (not “people who like food” — “busy working parents who want to cook on weeknights”).
  • Add at least 3–5 do’s and don’ts specific to your niche.
  • Save.

Testing a persona

The fastest way to know if a persona is right:

  1. Attach it to a campaign (create a dedicated test one, or use an existing one).
  2. Run Generate Post (see Running a campaign manually).
  3. Read the draft. Is the voice yours? Are the assumptions about your reader right? Does it sound like something you’d publish?
  4. If not, edit the persona — tighten the role, narrow the audience, add explicit do’s-and-don’ts — and regenerate.

Two or three iterations usually lock in a persona that fits.

Editing or deleting a persona

From the Social Architects grid:

  • Click the pencil icon on a persona card to edit.
  • Click the trash icon to delete (deletion confirmation follows).

Deleting a persona that’s attached to an active campaign: Structura won’t let you. Detach it from all campaigns first (assign a different persona to each), then delete.

Common issues

Posts don’t sound like the persona. The persona description is too generic or too abstract. Add concrete rules. “Casual tone” is weak — “Casual tone: contractions fine, slang sparingly, no jargon, one sentence per line average” is stronger.

The persona sounds right but the topics it covers are off. That’s a campaign issue, not a persona issue — personas shape voice, not topic. See What is a campaign? and Target keywords.

Can’t save — “Author is required.” You didn’t pick a WordPress user to be the post’s author. Every persona needs one. You can pick yourself; the persona still shapes the writing.

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Headless modeTips for writing good personas