Target keywords — what and how

A target keyword is a search phrase you want your posts to rank for on Google. This page explains how Structura chooses them for a campaign, how to review them, and when you should override them.

What “target keyword” means

When someone types “best noise-cancelling headphones under $200” into Google, that phrase — typed as-is — is a keyword. If your campaign is about audio gear, that phrase would be a natural target: you want a post on your site to rank when someone searches it.

Keywords matter because they are how Structura decides:

What topics to pick for each post.
How in-depth each post needs to be to compete with what already ranks.
Which variants and related phrases to weave into the draft.

A typical campaign targets 10–30 keywords. Some are broad (“running shoes”), some are specific (“running shoes for overpronation during marathon training”). A mix is usually healthiest.

How Structura chooses them

During campaign creation, after the Strategy step, Structura runs its Keywords research. It proposes a list based on:

Your campaign’s objective and mode (see Campaign Mode).
The authority sources you configure.
What’s actually being searched in your niche.
How much competition a keyword already has from sites that would outrank you at your current authority.

The proposed list appears on the Keywords step of the form. Each entry has the phrase, and Structura’s notes on why it chose that particular one.

Reviewing and overriding

Look through the list and ask yourself:

Does this match what my site actually covers? If not, remove it.
Is this a phrase my customers actually search? You know your audience better than any keyword tool.
Are there keywords I expected to see that aren’t here? Add them.

You have four controls on this step:

Delete (trash icon on each row) — removes the keyword.
Edit (pencil icon) — change the phrase.
Add keyword — append one of your own.
Re-discover — scrap the whole list and run Structura’s research again with a different seed.

When you’re happy, click Looks good — continue.

You can also edit the keyword list later from Campaigns → [your campaign] → Edit. Changes apply to the next scheduled post; already queued or in-progress posts keep whatever was active when they started.

When to trust the automation

Trust it when:

You’re in a niche the automated research knows well (most common consumer, B2B, or lifestyle verticals).
You don’t have strong opinions about the exact phrasing.
You’re willing to let the first few posts teach you what the system picks.

When to override

Override when:

You know specific phrases your competitors consistently rank for that Structura missed.
You’re targeting a regional or technical niche where the broad research gets the tone wrong.
You have analytics showing particular phrases drive your current traffic.

The Re-discover button is the fastest way to see whether a different seed produces something closer to what you had in mind. If you just want to nudge the list, edit directly instead.