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LinkedIn

Connect LinkedIn so every post your Structura site publishes is shared to LinkedIn automatically. LinkedIn uses OAuth, so you won’t paste any tokens — you just sign in and approve.

What gets posted

When Structura dispatches to LinkedIn, it creates a single LinkedIn post containing:

  • AI-written commentary in your voice — a first-person take on the article topic with relevant hashtags, generated by the same AI provider your campaign uses for the post itself. Reads like a thinking practitioner sharing an opinion, not a launch announcement.
  • Your post’s featured image uploaded directly to LinkedIn (not the link preview). The image renders inline in the LinkedIn feed for maximum stop-the-scroll value. You can disable this per connection if you prefer text-only social posts — see Attaching the featured image below.
  • A link to the article on your WordPress site, appended on its own line so readers click through after they’re hooked by the commentary.

By default, Structura uploads your post’s WordPress featured image to LinkedIn alongside the AI-written commentary — engagement on LinkedIn is dramatically higher on posts that lead with a visual.

If you’d rather publish text-only social posts (cleaner editorial feed, A/B testing image vs no image, etc.), turn the toggle off:

  1. Open Structura → Channels in wp-admin.
  2. Click the Edit button on your LinkedIn connection row.
  3. Toggle Attach featured image off and click Save.

The change takes effect on your next published post. Posts that were already dispatched aren’t affected.

Before you connect

  • Decide whether you’re posting as yourself or your company. LinkedIn distinguishes personal profiles and company pages. You make this choice right in the install panel with the Post to a company page toggle (see Connect below). If you want to post to a company page, make sure your LinkedIn user is an admin of that page before connecting — Structura can only post to pages LinkedIn lets you manage.
  • Your LinkedIn account must be in good standing. Accounts that are restricted or unverified won’t complete the OAuth flow.

Connect

  1. In wp-admin, go to Structura → Channels (or open the portal’s Channels tab).
  2. Click the LinkedIn card. The install panel opens.
  3. If you want to post to a company page rather than your personal profile, turn on Post to a company page. Leave it off to post to your personal feed.
  4. Click Connect LinkedIn. A LinkedIn sign-in window opens.
  5. Sign in to LinkedIn (if you aren’t already), then approve the permissions Structura requests. When you chose a company page, LinkedIn also asks you to approve posting on behalf of the pages you administer.
  6. LinkedIn redirects you back and a Configure dialog opens. If you connected with company access, pick which Posting target to use — your personal profile or any page you administer — then click Save settings.

If the window closes or the redirect stalls, see I can’t log in (or the OAuth window closes).

Changing the target (profile vs. page)

You can switch the posting target at any time — no reconnect needed, as long as you connected with company access:

  1. Open Structura → Channels in wp-admin.
  2. Click the Edit button on your LinkedIn connection row.
  3. Change Posting target to your personal profile or a different page you administer, then click Save settings.

The change takes effect on your next published post.

If you only connected your personal profile (the Post to a company page toggle was off) and now want a company page, disconnect and reconnect with the toggle on — see Disconnecting or reconnecting.

When LinkedIn stops working

The most common cause is a revoked token — your LinkedIn password changed, your session was forcibly ended, or you removed Structura from LinkedIn’s authorized apps. Structura will surface this on the Channels page with a Needs attention badge. Click Reconnect and walk through the OAuth flow again.

Less common but possible:

  • LinkedIn outage. Wait and try again; dispatches that failed during the outage aren’t retried automatically.
  • Rate limiting. If you publish a very large number of posts in a short window, LinkedIn may temporarily reject further posts. Dispatches fail with a rate-limit error in the logs.
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